Leeds’ tawdry Twitter beef with Derby is actually social media done right | Paul MacInnes

It may look petty but this online antagonism shows how football clubs have become relatively savvy online operators after their faltering first steps a decade ago

If you, like many people right now, are yearning for common courtesy, a sense of civility in these stricken times, a balm that might heal the nation’s wounds, then a word to the wise: don’t start with the official Leeds United Twitter account.

Leeds were knocked out of the Championship play-offs by Derby County a fortnight ago – turned over 4-2 in their own backyard no less. You might have thought a period of humility and introspection would follow. Not so. Whoever runs the Leeds account has instead seen fit to use the time to cultivate a feud with Derby and, while at it, drag a member of One Direction into it.

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from Football | The Guardian http://bit.ly/2VZqvXz